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The Naked Shepherd Challenge was a collaboration with Will To Live and Australian rural mental health charity The Naked Farmer.


This competition got New Zealand farmers (over the lock down period), to take their clothes off and post on social media, helping to spread mental health awareness with the tag line “It takes guts to get your clothes off, just as much as it does to speak about mental health”

There were over 200 participants, sharing their hard personal journeys with mental illness publicly online, and giving their support and advice to those who may be currently experiencing it.

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